Cookie policy
The cookies used on this site, what they do, and how to change your choice. Analytics and advertising cookies are only set if you accept them.
Last updated 12 October 2026
What cookies are
Cookies are small files that websites save in your browser. Some are needed for a site to work. Others are used by outside companies, for example to show a map or measure visits. The law says websites must ask before using any cookies that aren't strictly necessary.
The cookies we use
Analytics and advertising cookies are only set once you accept them using our cookie banner. If you reject them, or make no choice, they are not set and the Google tags are not loaded.
Strictly necessary
Needed for the site to work properly. These don't need your consent.
| Name | Provided by | What it does | How long |
|---|---|---|---|
| lf-cookie-consent | Liberty Financial | Stores your cookie choices, so we don't ask on every page. Kept in your browser's storage and never sent to us. | 12 months |
Analytics
Only set if you accept.
| Name | Provided by | What it does | How long |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes one visitor from another. | 2 years |
| _ga_<ID> | Google Analytics | Keeps track of your current visit (session). | 2 years |
Advertising
Only set if you accept.
| Name | Provided by | What it does | How long |
|---|---|---|---|
| _gcl_au | Google Ads | Stores and tracks conversions from our Google ads. | 90 days |
| _gcl_aw | Google Ads | Stores information about the ad you clicked, so an enquiry can be linked to it. | 90 days |
Other third-party features
Only loaded if you accept. These companies decide which cookies they set.
| Name | Provided by | What it does | How long |
|---|---|---|---|
| Google Maps | Shows our office location on the map at the bottom of each page. | Set by Google | |
| Google reviews badge | Elfsight | Shows our Google reviews in the corner of the screen. | Set by Elfsight |
We use Google Tag Manager to manage the Google tools on our site. For how Google uses information from sites that use its services, see policies.google.com/technologies/partner-sites. You can read Google's cookie policy and Elfsight's privacy policy for details.
Changing your mind
You can change your cookie preferences at any time, using the button below or the “Cookie settings” link at the bottom of every page. Your choice applies straight away.
You can also block or delete cookies in your browser settings. If you decline, everything else on the site still works. You can find us on Google Maps directly, or see our address in the footer.
More information
For more on how we handle personal information, see our privacy policy. If you have any questions, email info@liberty-financial.co.uk.
